Life Insurance Company
Parasol Life Insurance Company (PLIC), will be a full service life insurance and Medicare insurance company servicing 21 states in North America. The life insurance industry is mired in outdated and antiquated sales processes and technologies. Door to door salespeople are still the norm. These processes are costly, labor intensive, and inefficient ways to reach the senior market, which is currently the fastest growing population group in America. PLIC is positioned to capitalize on what must be a complete paradigm shift in the final expense life insurance industry.
Niche performers in large industries have often been able to capture a significant portion of revenues using innovative approaches, and the insurance industry is no different. PLIC has the Final Expense market as the niche ripe for innovation.
Genesis Insurance Advisors, an insurance agency managed by PLIC’s team of experienced telesales executives, was created to test this sales model. After significant success the past 2 years proving that telesales is a cost effective and efficient method of selling Final Expense life insurance and Medicare supplement insurance, Genesis is ready to transition from an insurance agency to an insurance company. PLIC’s management team believes applying call center technologies to an antiquated insurance sales model will position Parasol as an industry leader in this niche market.
Funding need of $9MM in capital secured from 18 immigrant investors